The hospitality industry is composed of a handful of businesses. It includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. Information technology in the Hospitality industry is more critical than ever today. IT is required for facility maintenance and direct operations (servers, kitchen workers, management, marketing, and human resources, etc.). For example, the hotel industry is extremely competitive. Hotel brands have to come up with a different offering and specialised services which can cater and appeal to customers in a variety of ways. The restaurant business also moves in this trend. Those who are classified high class and Michelin starred level well advertised. The result, more customers come, and income generated is doubled. That’s how powerful IT in the hospitality industry is in use.
IT in the Hotel Industry
One of the most prominent evidence of IT is through Online Booking. People who travel a lot make bookings in advance. A few may call, and others will send e-mails, but it doesn’t stop here. You can accommodate customers 24/7. The most uncomplicated process to accomplish this is to show all the services you can offer online. There’s no need for calls or e-mails, just fast and easy transaction with a few clicks. Customers will choose their room, available dates to stay and make payments all done online. Now that’s next level convenience.
The next and most significant help of IT services in hotel companies is building Online Reputation. Almost all hotels today compete in this platform. Most businesspeople and customers are inquiring or buying services and products online. If your hotel doesn’t have an online presence, you can be in for a meltdown. Customers need to know and see what you offer. Create advertisements that run non-stop. Entice potential guests with how excellent your service and amenities are, and that they will surely enjoy their stay. A good IT team should get you on top of the market. This job is specifically for the SEO community which is one of the many wings of the IT field.
The third largest help that IT provides is better Coordination. From the front desk welcoming all guests and gathering their details are essential. The accounting team that lists and tally are financial matters to discounts, the room stays down to the smallest purchase like a candy bar. Everything becomes coordinated even to the customer service hotline that answers questions and every whim of guests.
Data Organization is the next on the list. Computers have been a necessity since its invention, and the hotel industry is no exception. Today hundreds to thousands of data are collected and stored. Your IT service provider should have customer data and back office data that can be easily accessed, stored and retrieved at the same time. It should also be secure from breaches, and you wouldn’t want to give credit card infos to just anybody. So the next time a customer comes back to your hotel, you already know what they are looking for in their stay.
Targeted Marketing is crucial in hotel campaigns. Ranging from people in business, family on a budget and honeymooners the people who can be potential guests are plenty. If your hotel specialises more for travel-friendly families on a budget, then you need to market more with this demographic. This can also include both time-specific and location marketing, which can allow reaching customers at the time advertising is most suitable to them, or in the place where they are most likely to want to see it.
Another way that Information Technology service can be of great use within the hospitality industry is felt through the Customer Experience. Social media is at its peak more than ever before. Luckily, most guests are sharing their experience, thoughts and suggestions with social media giants like Facebook, Instagram, Twitter, and Pinterest. Either you make it or break it when it comes to this arena. A good IT team will be prepared in dealing with comments whether positive or negative and use it at your hotels’ advantage.
If you want to start or improve your chances in the hospitality industry today, secure a good IT company like arinda.com.au immediately. They will help you in pedalling toward a successful, more efficient and favourable growth.